Archive for January, 2010

FREE MARKETING HELP AVAILABLE

Thursday, January 7th, 2010

Real World Experience for Students = Big Benefits for Local Companies   Students in GSU’s Management Information Systems class will be participating in the Google Online marketing challenge. Dr. David Green, the class professor said, “I did this with a previous class. It’s very cool. Each student team is given a $200 budget to create a 3-week Google Ads campaign for a small business”. The students compete with other students from around the world to win a trip to Googleplex in Mountain View and in the process they create very innovative campaigns to generate clients and sales for local businesses.  

There are 25 students enrolled in the class so we are looking for 6-10 businesses who would love to work with this highly motivated group of students and their professor to get free marketing help for their business and offer real life experience to future employees.

 

How could you not want to participate because as Dr David points out, “It’s free advertising for the businesses with the goal of driving traffic to the business website”? The website may either be one that sells products, provides information, or just gets leads for new clients. So if you want to know more, here’s the information for participating businesses:

http://www.google.com/onlinechallenge/businesses.html  

                                                                                                       

If you want to participate contact us now at info@centerpointgsu.com. We will be working on a first come first served basis on this one.

 

Resolution:Become More Informed…

Thursday, January 7th, 2010

Make it your resolution this year to become more informed about what it takes to run a business. 

Why?  To say the world is changing rapidly is something of an understatement.  But – hey, the world is changing rapidly, and those changes are especially manifest in the world of work and careers.  My parents anticipated one job in their lifetime, I was told to expect 5 or 6.  Pundits now estimate that today’s college bound youngster could have as many as 20 jobs in their working lives.   

Under these circumstances it may be reasonable to assume that many of the ‘jobs’ in the new economy may not even look and feel like jobs as we currently understand them;  9 -5 in a building, your own cubicle, desk and computer; a salary – benefits!

It’s just as likely that many of these types of jobs will be replaced with ‘opportunities’ for those flexible enough to be able to offer their services on an as needed basis. Possibly to several ‘employers’ at one time.  Working from their own location, with their own cubicle, desk and computer, creating their own salaries and buying their own benefits. 

In other words people who can manage a business called “Me, Enterprises Inc.”.  This new economy will mean more people being   ‘self employed’, or ‘free lancing’. Managing  their career as if it were a business.

Already, the current recession has persuaded many to try entrepreneurship as a viable alternative to employment or a means of enhancing their financial and economic situation.  It looks more and more likely that a significant number of people will be considering the possibility of entrepreneurship at some time in their working lives. 

For those who like to see it in numbers. The current status of small business and entrepreneurship:

The US Small Business Administration, Office of Advocacy, estimates 29.6 million small business owners in the United States. (These businesses currently employ more than half the country’s private sector employees; they hire 40% of the country’s high tech work force and include 52% of home based businesses).

·         African American owned businesses are the fastest growing segment of the small business sector, (US Census Bureau).

·         Women represent on third of those involved in entrepreneurship according to the Global Entrepreneurial Monitor.

·         According to MSNBC Hispanic owned businesses grew at a rate of three times the national average from 1997 – 2002.

·         In 2004, 22% of military veterans were purchasing or starting a new business. (US Census Bureau)

To succeed in this environment will require making the transition from a good idea to a feasible plan of action.  Success will come from understanding the market, market research and market strategy; financial plans break even and cash flow analysis to name but a few.

Whatever your career plan, the advantages of knowing how a business works could make a significant difference to your future.  It may help to add a course in entrepreneurship to your education and training program such as the new one at GSU, Innovation and Entrepreneurship  See MGMT 420

If you are planning your business now, there is plenty of evidence to indicate that success is enhanced through knowledge, attending training programs, getting mentor support, counseling and coaching.  And the good news is that all of that is available from a variety of resources locally.  CenterPoint at Governors State University can help to connect you with all of the services you need for success drawing from local public and private resource providers. 

If you are not in the Chicago southland region you can find out about local services from the US Small Business Administration. 

SBA RECOVERY ACT PROVISIONS EXTENDED

Tuesday, January 5th, 2010

On December 19, 2009, the President signed the Department of Defense Appropriations Act, 2010 (P.L. 111-118).  This legislation provides an additional $125 million to support approximately $4.5 billion in new 7(a) and 504 loans.  Specifically, these funds are available for the payment of certain 7(a) and 504 loan fees and a higher SBA guaranty on certain 7(a) loans.  

In plain English, this means that the measures put in place last February for supporting small business lending are going beyond their original sell by date of December 2009.  This current extension is good until February 28, 2010 and retains the increased guarantee on some Small Business Administration (SBA) loans of 90% AND the waiving of certain fees on SBA loans.

There will be an immediate effect on loans that were sitting in the loan queues that were established as the initial funding started to run out.  This new appropriation means that loans in the loan queues will be funded in the order that they were approved. SBA announced that they had cleared the SBA 504 loan queue by Christmas Eve so we can look forward to the funding being applied to new SBA applications.

Another piece of legislation, The Jobs for Main Street Act, is currently in process to extend the provisions until September 2010.

For more information on the extended appropriation go to www.sba.gov. 



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